It's all to help people impacted by Hurricane Sandy.
The traditional ShopRite turkeyfest happens once a year. During that time, shoppers who spend a certain amount of money can pick up a free turkey for their Thanksgiving table.
This year, the supermarket recognizes that people who were affected by the recent hurricane probably didn't have food shopping on their minds - especially with areas of central New Jersey not having electricity, in some cases, for more than a week.
The free turkey threshold was $400. ShopRite has changed that to $300, Supermarket News reports.
The promotion, which runs from October 14 to November 22, requires Price Plus members to spend a qualifying amount to receive the free bird, or to take their pick from ham, turkey breast, kosher chicken, or other items.
Shoppers can pick their free bird up through November 22.